Special Projects with India.

    You are invited to attend and participate in the "Memphis in May International Festival" May 8-14, 2000:

    Dr. Shyam S. Agrawal
    Resident Director
    India Trade Promotion Organisation
    60 East, 42n~ Street, Suite # 863
    (Lincoln Building)
    New York, NY 10165
    Tel: 212-370-5262 Fax: 212-370-5250

    Date: March 15, 2000

    Dear Sir/ Madam:

    You might be aware that India Trade Promotion Organization (ITPO), a premier trade promotion body of the Government of India provides assistance to the Indian exporting community and importers worldwide for establishing business contacts by organizing a series of trade developmental programs such as participation in product specific/ general trade fairs/ exhibitions, organizing exclusive Indian Exhibitions both in India and abroad, sponsoring trade delegations, organizing Buyer-Seller Meets, Contact Promotion Programs and such others. As the owner of the biggest exhibition ground of Asia, lTPO not only organize over fifty exhibitions in India and abroad every year but also coordinate country level festivals and other trade events.

    India has completed fifty years of republic and thus is organizing series of trade and cultural events worldwide to promote India's image in terms of economic progress and cultural heritage. One such event has been planned for USA during Memphis in May International Festival. India has been chosen as the honored country for the May 2000 event, the first of the Third Millenium. It is therefore an honor and pride for all of us to make the event highly successful and participate whole heartedly to leave a mark of India's capabilities in terms of economic growth, trade and investment prospects and cultural heritage for the time to come.

    Needless to mention that 'Memphis in May International Festival' is a well-established and widely recognized event in the U.S. for over 25 years. The City of Memphis, the biggest distribution center of the US is also known as the originator of blues. The event is therefore celebrated as the combination of trade, business, dance, music, food, art and culture. The barbecue cooking contest and the southern food festival organized during the event attracts the people from across the globe and attended by over 250,000 people. The event is celebrated with the involvement of the people from every walk of life including the government, trade and cultural associations, business houses, associations, chambers of commerce and others.

    Since India is honored country this year, the celebrations would center around our country which would include setting up of India Village at Tom Lee Park on the bank of Mississippi during Beale Street Music Festival (May 5-7, 2000) showcasing India's trade and economic capabilities in Memphis Cook Convention Center during International Week (May 8-14, 2000), symposiums and seminars, cultural evenings, food festival, fashion/ film shows, the Mahatma Gandhi exhibition, exhibition on Ganges, photo competition and student exchange programs etc. Several dignitaries, cultural troupes, chefs, business delegations etc. would visit Memphis during the event. The event would in fact present all aspects of the country at one location during the month and is being widely publicized through press and media including newspapers, radios and televisions. The special media teams are being sponsored to India to feature special programs on India during the celebrations. India 2000 committee specially constituted by the local Indian community is actively participating in the event and providing all support for the programme.

    The participating companies in the programme are not only expected to have a wide exposure but would also have the opportunity to sell their merchandise and services. The products like tea, natural food extracts, handicrafts, carpets/ dhurries, floor coverings, wrought iron furniture, gift items and fashion jewelry, bedsheets, pillow covers and shopping bags etc are the products which have been identified for sale in India village during Bealle Street Music Festival and in Cook convention Center during International Week. In view of the importance and the need of involvement of Indian community in this mega event, We have decided to encourage the U.S. based companies selling Indian merchandise to participate in the event and set up their sale outlets for Indian products.

    We are pretty sure that you will consider participation and set up a sale outlet during the event. The participating companies would be provided a tent of 10'x 20' with required electricity and display aids such as counter, 3 chairs, waste paper basket etc. The arrangement would also be made for security and storage of goods during the event. The cost of the tent with display aids has been fixed at US$ 3500/ only for the duration of Music Festival. ITPO would not charge any commission on the sales effected during the event.. You are therefore requested to please convey your concurrence for participation in the event alongwith the participation charges. In case you have any question or need clarification, please feel free to contact us.

    Yours Sincerely,

    Dr. Shyam S. Agrawal

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    Dr. Shyam S. Agrawal
    , Resident Director
    IPTO - India Trade Promotion Organization
    60 East 42nd Street, Suite #863
    Lincoln Building
    New York, NY 10165

    Telephone: 1-212-370-5262
    Fax: 1-212-370-5250

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